FREE POSTAGE WITH ORDERS OVER £10
What is in our Moisturisers
Wildlee – Pure Mother Nature
What's Really in Our Moisturisers?
At Wildlee, we believe you deserve to know exactly what you're putting on your skin.
We pride ourselves on being open and transparent about the ingredients we use in our skincare products. We carefully select our ingredients, choosing natural and naturally derived ingredients wherever possible.
When you look at the ingredients list on a skincare product, you may notice some rather complicated names. These are known as INCI names (International Nomenclature of Cosmetic Ingredients), which are the standard names used to identify cosmetic ingredients.
Some of these names can sound quite scientific or even like artificial additives, when in fact many are simply the official names for familiar ingredients such as shea butter, almond oil or botanical extracts.
We want to take the mystery out of skincare.
That's why we've put together this guide explaining exactly what goes into our moisturisers, where the ingredients come from and what they do for your skin.
Geranium, Orange & Frankincense Face Moisturiser
30ml | Botanical Skincare
Our Geranium, Orange & Frankincense Face Moisturiser combines carefully selected botanical oils, nourishing butters and moisturising ingredients to help leave your skin feeling soft, smooth and hydrated.
Let's take a closer look at what's inside.
1. Aqua – Water
Water forms the foundation of our moisturiser.
It helps create a smooth, easily absorbed cream and provides the water phase that allows our moisturising ingredients to work together.
Why we use it: To help create a lightweight, hydrating moisturiser that spreads comfortably across the skin.
2. Rosa Damascena Flower Water – Rose Water
Rose water is a beautiful botanical ingredient obtained from Damask roses.
It has a delicate floral aroma and is widely used in skincare for its refreshing and skin-conditioning properties.
Why we use it: To help refresh and condition the skin while adding a lovely botanical element to our moisturiser.
3. Glycerin – Vegetable Glycerine
Our glycerine is vegetable-derived.
Glycerine is what is known as a humectant, meaning it attracts and holds water.
This makes it a valuable ingredient in moisturisers, helping the outer layers of your skin retain moisture.
Why we use it: To help keep skin feeling hydrated, soft and comfortable.
4. Allantoin – Naturally Derived Skin-Conditioning Ingredient
Our allantoin is naturally derived and has been chosen for its gentle skin-conditioning properties.
Allantoin helps soothe and soften the skin, making it particularly useful in moisturising formulations.
Why we use it: To help keep skin feeling smooth, comfortable and cared for.
5. Cetearyl Olivate – Olive-Derived Emulsifier
Cetearyl Olivate is an ingredient derived from olive oil fatty acids.
Although its name sounds complicated, its job is quite simple.
Water and oil don't naturally mix, so we need an ingredient that helps bring them together to create a lovely, smooth cream.
Why we use it: To help blend our botanical oils and water into a stable, silky moisturiser.
6. Sorbitan Olivate – Olive-Derived Emulsifier
Sorbitan Olivate is another olive-derived ingredient that works alongside Cetearyl Olivate.
Together, they help keep the oils and water properly blended, preventing the moisturiser from separating.
Why we use it: To help give our moisturiser its smooth, creamy consistency.
7. Squalane – Olive-Derived Moisturising Ingredient
Our squalane comes from olives.
It is a beautifully lightweight ingredient that helps soften and condition the skin without leaving a heavy or greasy feeling.
Squalane also helps reduce moisture loss, supporting the skin's natural protective barrier.
Why we use it: To help keep skin feeling soft, supple and moisturised.
8. Triticum Vulgare (Wheat Germ Oil) – Wheat Germ Oil
Wheat germ oil is extracted from the nutrient-rich germ of wheat grains.
It naturally contains fatty acids and vitamin E compounds, making it a valuable skin-conditioning oil.
Why we use it: To help nourish and soften the skin while supporting its natural moisture barrier.
9. Prunus Amygdalus Dulcis (Sweet Almond Oil) – Sweet Almond Oil
Sweet almond oil is a lovely botanical oil extracted from sweet almonds.
It contains naturally occurring fatty acids that help soften and condition the skin.
It is widely used in moisturisers because of its emollient properties, meaning it helps the skin feel smoother and more comfortable.
Why we use it: To help soften the skin and reduce moisture loss.
10. Theobroma Cacao Seed Butter – Cocoa Butter
Cocoa butter is a rich, natural butter extracted from cocoa beans.
It is known for its wonderfully nourishing texture and its ability to soften dry skin.
Cocoa butter forms a protective, moisture-retaining layer on the skin, helping to reduce moisture loss.
Why we use it: To give our moisturiser richness and help leave skin feeling soft, smooth and nourished.
11. Dehydroacetic Acid – Part of Our Geogard 221 Preservative
This is one of those ingredients whose scientific name can sound a little intimidating.
Dehydroacetic Acid is one of the ingredients in Geogard 221, the preservative system we use in our moisturiser.
Although we choose natural and naturally derived ingredients wherever possible, products containing water need effective preservation to help prevent the growth of unwanted bacteria, yeasts and moulds.
Geogard 221 is widely used in natural skincare formulations and is accepted under certain natural and organic cosmetic certification standards.
Why we use it: To help protect our moisturiser from microbial contamination and keep it safe to use throughout its intended shelf life.
12. Benzyl Alcohol – Part of Our Geogard Preservative
Benzyl Alcohol is the second main ingredient in our Geogard 221 preservative system.
Despite its name, it is not the same as the drinking alcohol found in alcoholic beverages.
Benzyl Alcohol can occur naturally in certain plants and essential oils, although it can also be manufactured.
Together with Dehydroacetic Acid, it helps protect our moisturiser against microbial growth.
Why we use it: To help preserve the product and protect its quality and safety.
13. Cetearyl Alcohol – Skin-Softening Fatty Alcohol
The word alcohol can sometimes cause confusion in skincare.
Cetearyl Alcohol is actually a fatty alcohol, very different from the ethanol commonly associated with alcoholic drinks.
It is often made from plant-derived fatty acids and has moisturising and skin-softening properties.
It also helps thicken and stabilise creams, giving them a lovely, rich texture.
Why we use it: To help soften and condition the skin while giving our moisturiser its smooth, creamy consistency.
Our Botanical Essential Oils
We carefully select essential oils to give our moisturisers their distinctive natural aromas.
14. Pelargonium Graveolens Oil – Geranium Essential Oil
Geranium essential oil is obtained from the aromatic geranium plant.
It has a beautiful floral fragrance with fresh, slightly rosy notes.
Geranium oil is widely used in botanical skincare and perfumery for its fragrance and skin-conditioning properties.
Why we use it: To add a lovely floral aroma and complement the botanical character of our moisturiser.
15. Citrus Aurantium Dulcis Peel Oil – Sweet Orange Essential Oil
Sweet orange essential oil is extracted from the peel of sweet oranges.
It has a fresh, bright citrus fragrance that blends beautifully with geranium and frankincense.
Why we use it: To give our moisturiser a naturally fresh, uplifting citrus aroma.
16. Boswellia Carterii Oil – Frankincense Essential Oil
Frankincense essential oil is obtained from the aromatic resin of the Boswellia tree.
Frankincense has been valued for centuries in traditional aromatic preparations and is known for its distinctive warm, woody fragrance.
Why we use it: To add a gentle, warm, woody aroma that beautifully balances the floral geranium and fresh orange.
Why Do We Use a Preservative in Natural Skincare?
We believe this is an important question, and one that deserves an honest answer.
Even when a moisturiser is made with beautiful botanical oils, butters and naturally derived ingredients, it still needs to be safe to use.
Because our moisturisers contain water, they can provide an environment in which bacteria, yeasts and moulds may grow if the product isn't properly preserved.
That's why we use Geogard, a preservative system widely used in natural skincare formulations.
Its ingredients have scientific-sounding names, but they perform an important job: helping protect our products from microbial contamination.
Geogard is suitable for use in formulations developed to meet certain recognised natural and organic cosmetic standards. This does not mean that every component of the preservative is directly extracted from plants.
At Wildlee, we believe that choosing botanical ingredients and ensuring product safety should always go hand in hand.
Our Promise to You
At Wildlee, we believe skincare should be simple, transparent and thoughtfully made.
We carefully choose our ingredients for a reason. Some help moisturise and soften your skin, others give our creams their lovely texture, while others are essential for keeping the finished product safe.
We use natural and naturally derived ingredients wherever possible and believe in explaining the purpose of every ingredient, rather than hiding behind complicated scientific names.
No mystery. No confusing promises. Just carefully chosen ingredients, explained simply.
Wildlee – Pure Mother Nature.
Botanical skincare, naturally inspired.